Trend, lingerie: always ready to pay protection money

of Costanza Rizzacasa D'Orsogna

The sexy lingerie? This is the new "lipstick index." If the crisis following September 11, according to economic theory discussed by Leonard Lauder, son of Estée, women are gratified by buying pounds of lipstick (especially red, a symbol of determination and security), today to shoot up, in recession, sales of ultra-feminine lingerie. That satisfies, comforts, and tickles the desire to play without spending follies. And patience for the various Miley Cyrus and Sara Tommasi, who, emule Paris Hilton, her pants playing levarsele."These are hard times, women want to feel sexy without draining your bank account," he explained to the Wall Street Journal Sarah Shotton, creative director of Agent Provocateur, the latest collection inspired by vintage Playboy. The brand preferred by Christina Aguilera, Lady Gaga and Beyoncé, chatted a shopping destination for Michelle Obama and Madonna that wearing a bra on the cover of Girl Gone Wild, in 2011 recorded a growth of 12.5 percent. Against collapse, for one thing, the clothing.The reason is plain: the price of designer jeans but a bit 'anonymous buy the Porsche of outfits. In Italy, where the crisis bites even more than elsewhere, the brand Agent Provocateur, encouraged by bright weather, the last month has arrived in Rome and is about to open a second store in downtown Milan. And if the more traditional and expensive names are more or less suffering (with offsetting sales in China, Russia and Middle East), explodes the turnover of the more affordable lines. Brands such as Intimissimi, Yamamay Tezenis, Goldenpoint and LO 'by Lovable, which offer low prices higher and higher quality, have evolved in design and advertising, investing millions and recorded double-digit growth.Pizzi, squared, and flowers are all the rage, because, if you are undecided between two patterns of bra, and 90 to 19 euros you buy them both. "Of course they will not last for life," observed Natasha Stefanenko "but at that price are a carefree purchase you make first of all because you put in a good mood without too much guilt."So, if Melissa Satta, who loves corsets and balconies, in a transparent shirt wearing black lace Intimissimi, Giulia Bevilacqua buys supereconomiche, but very sadistic, "lace panties Fifty years of American Apparel," high-waisted, red, Plain or polka dots. And again: "I'm partial to the lace of St. Gallen," confessed Nancy Brilli, "but today it is anachronistic to spend 2-300 euro for a bra made in series, so I will take my whims with low cost. A higher figures only buy something unique: in that case, I go to Tripod, bustaia ancient Roman custom that does everything. "So goes the lingerie in times of crisis that an Italian transplanted to London, the former accountant Bergamo Simona Mussio Walters, a few months ago has opened in Notting Hill Cakes Humor, multi-brand luxury with frescoed ceilings and chandeliers that sells outfits by Chantal Thomas and the shields of Venetian Moon. "With the recession there is still more willing to flirt" confirms that he was right for the Americans "and sales thanks. We, in the afternoon we offer a glass of prosecco. Saturday afternoons are so many couples and shopping becomes a social event and quite playful. " In short, if the crisis puts us in his underwear, you might as well be sexy.

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