Pending that, by the end of the year, the long-awaited-and feared-the Agency's report Next Big Sound on the authenticity of the electronic artists international pop and rock, another agency dedicated to research on social platforms, Socialbakers, prepares to throw a new light on the popularity charts drawn up based on clicks "like" collected official accounts of Twitter and Facebook: according to the company founded in the Czech Republic by Jan Rezab, about half of the fans who have given support to a personal page of a high-profile artist are fake. A few examples? Socialbakers mentions Justin Bieber, who on his Twitter account boasts the beauty of 37 million follower: the investigation on his entourage however reveals how over half of the contacts (53%) would be false, specifically created to spread spam bot (the tweet produced, not surprisingly, are mostly focused on words like "diet", "make money" and "working from home").
Made fake accounts tare, the sequel of Bieber you stoop to "only" 17 million and around 800,000 units. The same speech, he does so to Socialbakers Lady Gaga: follower of 36 million collected by miss Germanotta on Twitter only 19 (though more than those of Bieber) would be real.
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