Prominent Russians: Kira Plastinina

Born July 1, 1992 Kira Plastinina, the youngest fashion designer in the fashion world, which opened its first store when he was only 14 years old, is one of the most controversial figures in fashion in Russia. Fans of his clothes claim that she has brought a breath of fresh air for the industry while critics argue that it is the money of his wealthy father, rather than his talent that keeps the brand current.Kira is the daughter of Sergey Plastinin, a millionaire businessman who owns a number of companies in consumer goods - from the dairy chain of clothing stores. He is the only investor in the Kira Plastinina brand and financial strength behind the collections of his daughter. Plastinina says business is not your thing, you are all art and money matters are governed by his father.Small Kira began designing clothes as a child. She learned to sew and created hundreds of outfits for her dolls. In 2006, his father took a team of professionals to create and promote the clothing line of his daughter. First official presentation of Kira as a fashion designer with collections and its first store in Moscow took place in March 2007. Media reports say that the cost of starting the business man $ 35 million, an investment that has proven quite successful.In 2007, young Kira has also become the official style designer for the Russian version of "Pop Idol. Season 7" shops under his name began to open in Russia, Ukraine and Kazakhstan, and now number nearly a hundred. Kira also produces shoes, accessories and has its own signature scent on the shelves of his laid-back boutique where girls can browse through fashion magazines lying on a sofa or chocolate while trying to clothes.Kira became the youngest fashion designer to take part in a week of international fashion - first in Moscow, then in Milan. According to rumors, two million dollars were paid to Paris Hilton to attend the exhibition in Moscow and pretend to be the best friend of Kira. The American A-lister posed for photos with the designer Russian teenager and even bought some items from his new boutique, praising its creativity and quality. The well-paid friendship was short-lived, however, in 2009, during Fashion Week in Milan the Hilton empire heiress did not even say hello to Kira.In 2008 Plastinina opened a store in New York, but it closed within one year "because of the financial crisis." In the same year PacSun (Pacific Sunwear of California), a major clothing manufacturer that sells a brand called American Kirra filed a lawsuit against the Russian designer calling for a ban on using its name as it is very similar to the mark that had on the market for 15 years. A top Russian lawyer has been hired to represent Plastinina in court in the United States and the verdict is expected in the summer of 2010.The young designer, who is now attending a fashion institute in Milan, has a large team of professional work for you. He outlines his ideas for the new collections, and clothing cutters and installers work out the details and create models. Kira Plastinina clothes are made in China, but from high quality Italian fabrics. She says, "All my dresses, pants and t-shirts are made only from high quality fabric. Not pull off, do not wear out, not stretch. If you do not rip, tear or stretch out on purpose, of course.
I wear their clothes with pleasure, actually. Where else can you find such cool t-shirts with bold prints, jackets and skirts cut unusual - and all for an affordable price and with a new collection every two months? I know of no other place like this! 'The average price of a piece of clothing in a store Kira Plastinina is 30 to 50 dollars. The designer calls his "art-glamor-sports-casual." His productions are often brilliant, extravagant clothes for teenage consumers who can not afford Zara and want to stand out in a crowd. The names of his collections speak for themselves: "Hip-Hop Girl," "Punk Glam", "grunge sweet", "Love" Some critics say that Kira has not a single recognizable style that is characteristic of a true professional fashion .. Others said the market has given what was missing - a line of fun, original, bright clothing with a little 'owl and a little' emo fashionistas for adolescents. And business is booming.

Throughout his overriding concern for young-models of minors and a preponderance of styles that only a gamine could get away with-the fashion business has always been run by adults. But there are some notable exceptions: Yves Saint Laurent was the original child prodigy, an assistant suddenly promoted to chief designer of Christian Dior at the age of 21 years. When Saint Laurent died in June, French TV reran movies archive "wonder boy", blinking shyly behind horn-rims. A few weeks after her funeral, to which the French factory crying man as the rapid disappearance Old World approach recently embodied fashion-half pint, Kira Plastinina, has opened its 54th store in Los Angeles.All about Kira-from its background to the way in which she and her father Sergei Plastinin, which funds his own fashion house, operate, is a slick mix of mass-market, high fashion and entertainment strategies. Then there's his age (he just turned 16 years old) and his unlikely home base in Moscow (until recently sinkhole rhinestones latest fashion). Not to mention that Kira has no formal training in order to be the Design Director of his eponymous label. Who has time for school design when you are in a position of 11 °?Kira's father, a successful businessman who has cornered the market milk and fruit juices in Russia after perestroika, is not one to get hung up on details. Has rightly pointed out that what matters in the world of current fashion, if you are in Los Angeles and Moscow, buzz. The designer brand Kova & T, glamorous Russian heiress Dasha Zhukova (dating billionaire Roman Abramovich), it has. So does Denis Simachev, whose $ 400 T shirt of Vladimir Putin surrounded by roses is only available upstairs from his hot Moscow nightclub. Plastinin says he was impressed by the fashion designs and sketches of his daughter when she was growing up and was sure he had identified another open opportunities in Russia: affordable fashion for 15-to-25-year-old in September Father and daughter, opened the first store in 2007, at the mall, of course.Seven days a week, escalators shoot a steady stream of teenagers on the third floor of the mall Evropeisky of Moscow, one of Russia's largest. On a rainy, cold Sunday, Kira, dressed in jeans and pink high heels (all its label), ran to the top with her stepmother Olga, a former marketing executive of Coca-Cola. "This is what my friends do-go to the mall, going to movies, shopping and drinking tea," says Kira in his near-perfect English. You are using too much of the word as an American of his age could. "Right now, I have not much time to be with them, because I'm working on Saturday, and if I'm not, I, like, have so much homework." For her, the crowd, the Kira Plastinina store seems perfectly positioned adjacent to the cinema, with large windows and a display that shows sophisticated mannequins in fashionable appearance against a kitsch-glamor background. The logo is his name written as a study-hall doodle, with the in Kira dotted with a sparkling heart. No one in line for a ticket or popcorn can not go wrong.The shop is busy with groups of teenage girls holding up tops and dresses for the approval of their friends. At the center of the store is a round, bubble gum pink pleather ottoman, where girls can try on shoes or sitting with their friends. There are shelves of shorts, tops, stretch, shimmering dresses (priced from $ 38 to $ 150) for spheres of graduation, wall collared shirts, tiny cartoon characters printed on them, and the different styles of high heels and platforms, all with twists to fashion. Bright shades of pink, lavender and various pastel dominate. "That's what I like about online Kira, so girlie," says Masha Fedorova, fashion director of Glamour magazine Russia, which featured Kira and his drawings. "I see girls with their moms who enters the store. Their mothers do not mind dressing up girls in this. It 's very simple.'s No exaggeration.'s Not vulgar." His 11-year-old daughter is a fan, he adds.As a newcomer in the industry, Plastinin could not beat the experience of the European and American big chain-stores like Zara, H & M and Topshop-margin or sourcing (such as competition, Kira Plastinina produces most of its products in Asia). But he could only so-called fast-fashion companies proximity to the target customer. The brand features authentic Plastinina Kira Kira's point of view, a real teenage girl who knows exactly what customers like and need. "I knew I wanted to be a designer when I grew up, but I could not imagine that I could do when I was little," says Kira. "It 'was his idea that might be true now." Their time was exceptional. Kira hidden before many of the international chains have been well established in Russia, and Plastinin, whose fortune is estimated at $ 600 million moved quickly. By December 2007, there were 30 stores, and the company in balance. Based on the success at home, Plastinin hired experts in retail in the United States, and the first store outside Kira opened in New York in May. Japan could be the next, and by 2010, the company aims to operate 500 stores worldwide.Blog on the Internet, magazines and television around Kira allow you to tell her story and, in turn, make themselves accessible to adolescents. "They want to know how I can reconcile my work and my school and how I'm doing in school," Kira says. His fame grew after spending a season wardrobing competitors for the factory hit TV reality show star.The Anglo-American School of Moscow, where he studies Kira, provides relief from all the attention, and she says she never talks about work at school. "Everyone in my school thinks I'm a normal teenager," he says as he heads to play flag football in PEBut at the mall, a flash pop, and the young buyers-their finely tuned antennae stimulated celebrity-straighten, taking their cell phones in video mode and Kira circle. She signs autographs, talks to a shopper who turned some drawings of his six years of his brother in fabric prints, and then jumps from side to side to meet requirements of mobile phone photos with the girls. It 's very natural, safe and smiling, but quietly. The girls are close enough to Kira to see the hint of acne on the nose and light eye makeup control and foundation. Could be one of them. It is not, of course. A few feet away, his bodyguard, Alex, it seems hard, and his driver was waiting at the mall in a black Mercedes with its black windows designed screens. It took VIP tickets to see the last show of the musical Mamma Mia! With his mother in a couple of hours.There's a slang for all the richest in Russia, but his friends and publishers say it is unfair to count between Kira molodezh zolotoya as Russia rich, spoiled "golden youth" are called, even if the father paid Paris Hilton they say, $ 2 million to assist parade of Kira. Those young men were killed by the parents of the success they have wanted to show their wealth through their children, says Elena Usanova, host of a popular style program on MTV Russia. Kira called post-zolotoya molodezh, part of a wave that includes other ambitious talents, as Gosha Semenov, Misha Khaikin and their three colleagues Facultet, a new venture that publishes the works of young serious for the first time authors. They are the correction after the excessive generation of young people who are well educated, focused and driven by their parents. "I'm used to use the brain," says Usanova.Most days, Kira does its job in the car on the way to work after school and then take the lift to the 11th floor of an anonymous office building in the city. Today there is a "style advice", a review of the drawings. A model, which turns out to be an employee in the accounts, the steps on a raised platform in the first of several rooms used by the design team. He turns around, and everyone is waiting for Kira to criticize the look. "Cool" or "very cool" signals a guardian, from time to time, refuses a dress as "too old." And there are discussions on alternative colors or correct a dress that is too transparent. "Once I arrived at 11 pm, and Kira was on the computer managing a group of elderly women," Usanova remember. "All the children of Moscow were in bed, and she was working away."His young fans want to believe. "You really are the real Kira," he wrote on MySpace Raveena May. "If you are, you're like a model for me, because I always loved to draw, and you got it at such a young age. :) That's great." - Sarah Raper Larenaudie / Moscow

 https://uinvest.com.ua

You have read this article Kira Plastinina with the title Prominent Russians: Kira Plastinina. You can bookmark this page URL http://waly-pendejastucumanas.blogspot.com/2012/09/prominent-russians-kira-plastinina.html. Thanks!